Marketing

The word 'marketing' has multiple definitions and facets. Gone are the simple days of the "4 P's". In today's quick-paced world, wants, needs and trends can change in a heartbeat. Impact North can help you position your company properly and effectively to reach the right potentials and convert them into paying customers. Once these customers are in, building a lasting relationship and keeping them as customers is equally essential.

RESEARCH - Answering the question 'What questions need answering?' Before determining directions or destinations, we examine why you are where you are, how you got there and where you should be aiming to go. This means examining your business thoroughly from your philosophy to your production, market trends, market position, competitors and much more. By asking the right questions, our research will set the groundwork for future action.	STRATEGY - What do we do with those answers? When the research is completed, after thorough analysis and evaluation, strategies are put into place. From corporate philosophy to pricing structures, from staff appreciation to customer retention, Impact North will provide your company with strategic insight to better position yourself and achieve new financial objectives.	PLANNING - Where do we go from here? Once the background information is in place and a strategy has been determined, planning becomes integral. Whether it's piece by piece over a specific amount of time or a gradual shift in gears, proper short term and long term planning will help the new strategy to be implemented properly.