Ideas - The IDEA Process

With so many images, sounds and messages aimed at consumers, it's important to break through. In order to be seen and heard in this sea of competition, you need to harness the power of a single focused idea. The right idea has the power to inspire, impact, motivate, persuade and differentiate. It can uniquely position you for success.
That's why Impact North has developed the IDEA process.

IDENTIFY the challenges When it comes to finding the right idea, Impact North leaves nothing to chance. The first thing we do is identify. The world is constantly changing. We want to position you for the new reality. To this end, we search, seek, find and assemble a groundwork of all the relevant facts. We assemble as much information as possible without any attached judgment. We establish the business that you're really in, the problem you should really be solving. We bring all the factors of your world into alignment with your people, resources and aspirations. It isn't about where the world is, but where the world is going.	DISCOVER the possibilities Through the art of dialogue and the science of assimilation, we begin the process of bringing a universe of possibilities down to earth. We look at your business from inside out and from outside in. We talk to you and your key employees, gathering views and beliefs, procedures and protocols. We assemble perceptions and insights, then move into the marketplace and take a hard look at your competitors and the environment in which you're competing. We look at and think about everything in different ways. Our people know how to facilitate insights and relevant information to discover unique ideas for success.	EVALUATE the options Our process distills all the information we've collected into a concentrated and actionable communication. Everything is factored in and we go from that macro to the micro. We turn our information into thoughts and thoughts into ideas. Next we use our expertise to analyze and select which mediums are most appropriate and effective for your needs. Equally critical is the criteria we establish from the very beginning. This allows us to weigh in and measure ideas at every stage. We take you from impressions and perceptions to the heart of reality.	ACT accordingly Impact North creates ideas with a depth of meaning designed to motivate and generate results. Then we act, setting the idea in motion. We leverage your existing strengths and give you the ability to adapt and react. We help see that you move effortlessly from your place to the marketplace with focus, control and precision. The new insights and strategy are designed to increase customer loyalty and generate new business. The right idea can have an impact that goes well beyond words and symbols. The right idea creates success.